Helping Value Roofing Supplies Choose the Right Shopify Growth Strategy
Case Study: Value Roofing Supplies
The Client
Value Roofing Supplies is an online roofing supplies business offering a wide range of roofing products to customers across the UK. Their product range includes VELUX roof windows, VELUX blinds, roof ventilation, lead accessories, flat roof domes and roofing tools.
The business serves both trade professionals and informed homeowners who are looking for reliable roofing products, competitive pricing and a simple online buying experience.
The Challenge
Value Roofing Supplies were looking for a Shopify growth partner agency that understood how to improve visibility for an ecommerce business in a competitive roofing supplies market.
With more customers searching online for roofing products, VELUX windows, roof ventilation and flat roofing materials, the business needed a digital marketing strategy that could help them appear in front of high-intent customers at the right stage of their buying journey.
They wanted to increase their visibility on Google, drive more relevant traffic to the website and create more opportunities for online sales and enquiries.
Our Goal
The main goal was to build a strategy that would help Value Roofing Supplies grow through a combination of short-term and long-term marketing activity.
The key objectives were to:
- Increase brand awareness across Google
- Drive high-quality traffic to the Shopify website
- Reach customers actively searching for roofing products
- Improve organic search visibility through SEO
- Generate more enquiries and online sales
- Build a stronger foundation for long-term ecommerce growth
The Strategy
Lionheart Marketing created a digital marketing proposal focused on improving visibility, increasing relevant traffic and supporting Shopify growth through Google Search and SEO.
The strategy focused on two core channels:
Google Search Campaign.
Google Search was recommended to capture high-intent customers who were actively searching for roofing products online. The campaign strategy focused on targeting product-led keywords, including searches around VELUX roof windows, skylights, sun tunnels, flat roof windows and related roofing products.
By structuring the campaign around key product categories, Lionheart Marketing aimed to ensure that users were directed to the most relevant product and category pages on the website. This approach was designed to increase traffic quality, improve engagement and create more opportunities for sales and enquiries.
SEO
SEO was recommended as a long-term growth channel to help Value Roofing Supplies improve their visibility across organic search results.
The SEO strategy included keyword research, competitor analysis, on-page optimisation, technical SEO improvements and content marketing. This was designed to help the website rank for valuable product and category searches, while also giving customers helpful information during the research and buying process.
The SEO approach also included AI-optimised search considerations, helping structure content so the brand could improve visibility across both traditional Google search and emerging AI-driven search journeys.
Why Lionheart Marketing
Value Roofing Supplies needed an agency that understood ecommerce, Shopify and how to build campaigns around commercial search intent.
Lionheart Marketing developed a strategy that balanced immediate visibility through Google Search with long-term organic growth through SEO. Rather than focusing on traffic alone, the strategy was built around attracting the right customers: trade professionals, roofers, contractors, homeowners and buyers searching for specific roofing products.
The Outcome
The project positioned Value Roofing Supplies with a clear digital growth plan built around visibility, search intent and ecommerce performance.
By focusing on Google Search and SEO, the business has a strategy designed to target customers actively searching for roofing products, improve organic presence and create a stronger path towards increased website traffic, enquiries and online sales.
Services Provided
- Google Search Campaign Strategy
- SEO Strategy
- Keyword Discovery
- Competitor Analysis
- On-Page SEO
- Technical SEO Recommendations
- Content Marketing Strategy
- Shopify Growth Planning
Summary
Value Roofing Supplies partnered with Lionheart Marketing to strengthen their online visibility and create a clearer route for ecommerce growth.
With a tailored strategy focused on Google Search and SEO, Lionheart Marketing helped the business identify the most effective channels for reaching high-intent customers and growing their presence in the competitive roofing supplies market.
