SEO (search engine optimisation) is where you appear organically on Google below the paid ads.
This is important for any business that's online as it drives around 60% of the overall search traffic.
For example if you use the keyword “SEO Agencies” and it has over 2,000 searches every month this means that 60% of potential customers will click on the organic listings below the paid advertising campaigns.
Users also know that SEO results are more relevant to their search query on Google which will also help the user convert when they click through to your website and reduce exit rates as SEO is all about serving the users the relevant websites to what they are looking for.
We have over 10 years of experience managing SEO campaigns from SME businesses to blue chip organisations.
What makes us different from most other SEO agencies is our personal touch.
At the start of the campaign we will conduct a full SEO review of your website looking for any areas of immediate opportunities, looking at the structure of your website and how Google is currently crawling your website.
We look at the following in an SEO audit:
If you would like an SEO specialist to take a deep dive into your SEO and to produce a free SEO audit then all you need to do is complete the form at the bottom of this page and a member of the team will be in touch to discuss next steps with you.
At Lionheart Marketing we create engaging SEO content with good use of LSI (latent semantic indexing) which is a powerful form of content writing as it allows you to use other keywords that are relevant to main headline for that piece of content to help you rank for lexical terms as well as the main keyword.
Keyword analysis to identify the correct keywords to target for your business.
Content written in a way that engages the audience and most importantly Google.
Google Page 1 results that give your brand visibility and traffic to your website.
At the start of your SEO campaign we conduct keyword research, this is important as we need to target the right keyword phrases that will drive the correct traffic to your website to drive sales.
Once this has been completed we then conduct a full competitor analysis so we can identify what your competitors are doing well and not so well to build your bespoke SEO strategy to out rank them.
We then optimise the landing pages on your website this includes optimising your page titles, headers, meta data and then of course making sure the content is written in LSI (Latent semantic indexing).
LSI is when you use search terms in the content related to the main keyword you are targeting. They help to support your content and add more context to make it easier for both your users and the search engines to know what your content is about to put your content in front of the correct users.
Once all the research and the on-page optimisation has been completed, we will then focus our efforts around content marketing and build valuable links for your business to drive your website higher up the search engine listings (page one) to drive growth for your business.
Have a question?
Let's Talk SEO
We'd love to hear from you and how we can help grow your business. Fill out the form and one of our team will be in touch.
Call us: 0333 090 3319
Email us: letstalk@lionheartmarketing.co.uk
Find us: Redcar, North Yorkshire
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