Supporting Trewin Design Architects Improve Lead Quality Through PPC & SEO
Case Study: Trewin Design Architects
The Client
Trewin Design Architects is an award-winning architectural practice working with both B2C and B2B clients across residential, commercial and development projects.
The practice offers a full end-to-end architectural service, covering design, planning and construction, with a strong focus on sustainability, Passivhaus principles and thoughtful design.
The Challenge
Before working with Lionheart Marketing, Trewin Design Architects had been running Google Ads through another agency, but the campaigns were attracting unqualified traffic and wasting budget on irrelevant searches.
Their previous account structure made it difficult to see what was really performing. Keywords were grouped too broadly, some search terms lacked relevance, and conversion tracking needed to be improved so enquiries could be measured more accurately.
The challenge was to create a more focused PPC and SEO strategy that would reduce wasted spend, attract better-quality traffic and generate more relevant enquiries from both homeowners and commercial clients.
The Goal
The main goal was to improve the quality of digital enquiries while increasing visibility across Google.
The key objectives were to:
- Drive more qualified traffic to the website
- Reduce wasted Google Ads spend
- Improve campaign structure and keyword targeting
- Increase enquiries from relevant B2C and B2B audiences
- Strengthen organic visibility through SEO
- Create clearer reporting and more accurate conversion tracking
The Strategy
Lionheart Marketing created a digital marketing strategy focused on PPC and SEO.
The approach was designed to capture high-intent users searching for architectural services, while improving the website’s long-term visibility for relevant organic searches.
PPC Strategy
Lionheart Marketing rebuilt the Google Ads approach with a stronger campaign structure, more focused ad groups and improved keyword targeting.
The strategy focused on removing irrelevant traffic, separating keywords into more relevant themes and creating tailored adverts for key services and locations. This helped ensure the budget was spent on users more likely to be interested in architectural services across Devon, Cornwall and the surrounding areas.
Campaign activity included Search campaigns and Performance Max to increase reach, drive visibility and generate more enquiries from relevant audiences.
SEO Strategy
The SEO strategy focused on improving the website’s visibility for architectural search terms and supporting long-term lead generation.
This included technical SEO recommendations, on-page optimisation, metadata improvements, internal linking, content planning and keyword targeting. The aim was to make the website easier for search engines to understand while improving visibility for users searching for architects, residential architecture, sustainable design and related services.
Key results
Since the strategy was implemented, Trewin Design Architects has seen a significant uplift in PPC performance and enquiry generation.
Key results include:
SEO Results
The SEO strategy helped Trewin Design Architects improve the quality of organic engagement and support stronger enquiry performance across key website pages.
Key SEO results include:
- Users increased by 12.5%
- Returning users increased by 4.8%
- The website achieved an engagement rate of 42.15%
- The contact page achieved a 99.5% engagement rate
- Organic Search achieved a 70.3% engagement rate
- Paid Search achieved a 76.5% engagement rate
Why Lionheart Marketing
Lionheart Marketing identified that the previous Google Ads activity was too broad and was not giving Trewin Design Architects the clarity or lead quality they needed.
By restructuring PPC activity, improving keyword targeting and combining this with SEO, Lionheart Marketing created a more focused strategy designed to attract the right people, reduce wasted spend and support long-term visibility.
The approach was built around clear reporting, ongoing optimisation and a better understanding of the audiences Trewin Design Architects wanted to reach.
The Outcome
The combined PPC and SEO strategy helped Trewin Design Architects move away from broad, unqualified traffic and towards a more focused digital marketing approach.
By improving campaign structure, targeting and website visibility, Lionheart Marketing helped the practice generate more meaningful enquiries and create a stronger foundation for long-term digital growth.
Services Provided
- PPC Strategy
- Google Ads Management
- Search Campaign Management
- Performance Max Campaign Management
- SEO Strategy
- Keyword Research
- Technical SEO
- On-Page SEO
- Content Planning
- Conversion Tracking
Summary
Trewin Design Architects partnered with Lionheart Marketing to improve the quality of their digital marketing activity after previously experiencing wasted Google Ads spend and unqualified traffic.
Through a focused PPC and SEO strategy, Lionheart Marketing helped the practice improve visibility, reduce average CPC and generate more enquiries from relevant users searching for architectural services.
