All About Party Bags

About Party Bags are the UK’s largest specialist of party bags and fillers. They were searching for an agency to increase brand awareness and to drive qualified traffic to the site to increase conversion value whilst reducing their CPA on Google Adwords.

Marketing Channels

Google ads

Search & display

SEO campaigns 

What We Did

We built and optimised their Google campaigns whilst running an SEO campaign to build their online presence. Google search and shopping campaigns alongside SEO to increase traffic to the site and boost conversion value. We targeted children's party bags and fillers for both PPC & SEO.

We structured and optimised the pages across the site to ensure we could drive qualified traffic to drive eCommerce sales.

We also help with content marketing producing high value on page and blog content which helps not only the search engines understand what the site is about its helping their users with real time questions that are frequently being asked to drive user engagement and user experience - Oh and Google loves fresh engaging content that helps users.

Working closely with the marketing team, we manage campaigns across the following channels:

• Google Search Ads
• Google Shopping
• Performance max campaigns
• SEO
  

SEO & PPC Results

+34% increase in transactions

+23% increase in impressions

SEO Page 1 Results

party bags

filled party bags

pre-filled party bags

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