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Why Brands Should Consider Using An SEO Agency?

Wed, 22 Mar 2023 14:43:11 GMT

Why brands should consider using an SEO agency?

Brands should consider using an SEO agency because search engine optimisation (SEO) is crucial for online visibility, brand recognition, and digital marketing success. An SEO agency can help businesses improve their search engine rankings, drive more organic traffic to their websites, and ultimately increase their revenue.

Improve your search engine rankings

Here are some specific reasons why brands should consider using an SEO agency:

Expertise and Experience: SEO agencies have a team of professionals with specialised knowledge and skills in SEO, including keyword research, on-page optimisation, link building, and analytics. They stay up-to-date with the latest trends and best practices in SEO and can provide customised strategies that align with your business goals.

Time-Saving: SEO is a time-consuming process that requires ongoing effort to achieve and maintain rankings. By outsourcing your SEO efforts to an agency, you can free up your time and resources to focus on other areas of your business.

Cost-Effective: While SEO agencies come at a cost, their expertise and experience can save you money in the long run. A successful SEO strategy can lead to increased traffic and revenue, making it a worthwhile investment.

Competitive Advantage: SEO is a competitive field, and it's challenging to stay ahead of the curve. By working with an SEO agency, you can gain a competitive advantage over your competitors and increase your market share.

Measurable Results: SEO agencies use various tools and metrics to track and measure the effectiveness of their strategies. This means you can see tangible results, such as increased traffic and revenue, and adjust your strategy accordingly.

In summary, an SEO agency can help brands improve their search engine rankings, drive more organic traffic, and ultimately increase revenue. With their expertise and experience, SEO agencies can provide customised strategies that align with your business goals and save you time and money in the long run.

5 Deliverables To Expect From Your SEO Agency In Redcar & Cleveland

183:841152628 (Cara Bousfield) — Sun, 19 Jun 2022 13:10:12 GMT

5 deliverables to expect from your SEO agency in Redcar and Cleveland

70% of online marketers say that SEO is better than PPC for generating sales . But when it comes to SEO client satisfaction, Backlinko finds that only 30% of clients recommend their current provider to their peers.

No surprises there for us. As a full-service SEO agency, we have worked with countless clients with a previously poor experience with search engine optimisation. And that is also one of the reasons for their skepticism towards organic marketing.

To save you from making the same mistake, we have created a list of the five most important deliverables that you absolutely must expect from your SEO agency in Hampshire . Let’s dive in!

A complete SEO audit of your current site

The first thing that your agency should do is perform a full audit of your website and the surrounding elements. They should look at your on page SEO, like header tags, page titles & Meta data along with the content, design, user experience, and even social media accounts (depending on the services you sign up for) to determine where there are opportunities to improve.

The audit can include:

Keyword analysis: To identify gaps in your keyword research and marketing strategy as well as understand how your competitors are performing.

Technical SEO audit: To tell you whether or not your site is ready for search engine optimisation. It may highlight any issues that need to be addressed before any work can be done, such as slow page loading speed, poor mobile performance, broken links, or poor quality images.

On-page SEO analysis: To evaluate the content of your website so that they can make changes to optimise it for search engines. This includes things like keyword research, metadata, header tag optimisation, and content creation.

Off-page SEO analysis: To analyse how other sites link back to yours and how those links are being ranked by search engines. It also includes identifying opportunities to build more links in order to improve rankings.

A clear and in-depth search engine optimisation strategy for your site

If you don't have a specific goal in mind, it can be difficult to measure success. So before you hire an SEO company, make sure you tell them about your goals so that they can clearly explain how they will achieve them for you.

For example, your SEO agency should create a detailed plan for how they can help increase traffic to your site through organic search results (i.e., without paying for ads). This plan must include recommendations for improving your on-page content, off-page link-building efforts, technical issues that could be impacting ranking performance and more.

Having a comprehensive strategy will help you achieve results faster than if you were simply left to try and navigate through the maze on your own.

You should also expect a clear and in-depth search engine optimisation strategy for your site. This will include an assessment of the following:

- The overall structure and architecture of your website.

- The quality of content on your site (the length, depth and relevancy of articles).

- The number of pages on the site (and how many are unique).

- The number of links pointing to your site from other websites (and the quality/authority of those websites).

- The presence/absence of keyword phrases on relevant pages within your website (and how they are used).

Competitive analysis and market gap identification

This is one of the most important deliverables because it is the foundation for everything else. You will want to know who your competitors are and how they are ranking in organic search. It allows you to understand your competitors' strengths and weaknesses.

Once you know where they are falling short, you can use this information to identify opportunities for your business to grow. It will also help you determine where you should focus your efforts, what keywords to target and which of those keywords you should consider building links for.

In other words, it will help you understand how your competitors are ranking and how you can do better than them with your content and strategy.

Strategic development of your on-page SEO

On-page SEO is an essential part of organic ranking. When hiring an SEO agency, this is one of the first things that you should expect them to do for you. Here are a few things that go into on-page search engine optimisation.

Keyword research - This will help identify what people are searching for and the competition for those terms. It will also help identify gaps in the market that you might be able to fill with content or landing pages.

Link building - Link building helps Google understand that your website is authoritative and trustworthy so they will rank it higher in the search results. And while people prioritise outbound links more than internal linking, your SEO agency should focus on both as part of their SEO strategy.

Content creation and management - An analysis of your content to determine where there are opportunities for improvement, such as keyword density or content length, and what your ideal customers are looking for. This also includes the implementation of on-page SEO elements like page titles, meta descriptions and alt tags on every page.

Technical review - An assessment of your web pages’ architecture and internal linking structure to ensure that they are optimised for search engines, testing of landing page layouts, and A/B testing of different strategies, among more.

Performance monitoring post implementation

Your SEO agency should provide you with detailed reports about the progress being made toward achieving goals as well as an explanation as to why they missed them (if that’s the case) along with tips for improving future performance.

You should expect regular updates about how well your SEO campaign is performing and how much progress has been made towards achieving your targets (such as ranking for certain keywords).

Note that every SEO agency uses a different tool for performance monitoring. But all SEO tools focus on similar key performance metrics: better rankings, more traffic, and more conversions. The tools also provide different views of how well your website is performing so that you can judge whether or not it is working as intended. So, make sure your agency is delivering the promised results irrespective of the tool they are using for it.

Ready to start building your SEO strategy? Let’s talk !

5 Ways to Improve Your Web Design in Middlesbrough

183:841152628 (Cara Bousfield) — Fri, 17 Jun 2022 12:35:01 GMT

5 ways to improve your web design in Middlesbrough

Web design is an essential element of any business that wants to make an impact on its customers and stay ahead of the competition. However, creating a well-received web design is not as easy as it seems. You should have a good understanding of the principles used in modern web design and the most effective techniques for designing compelling websites.

Whether you want to get more business in Middlesbrough with your current website or are just getting started with a new one, here are five tips that will help you create an online presence.

Get creative with images

When it comes to images, be sure you are using the right ones. Don't use stock images unless they are relevant to your brand or product. Licensed photos are a great way to get the most out of your money when it comes to web design in Middlesbrough, as they will look professional and match the rest of your page's aesthetic. If you can't afford licensed photos, consider taking them yourself or finding free resources online.

Embrace easy navigation

By now, you must be aware that customers are impatient and have a very short attention span. So, one of the most important aspects of web design is ensuring that your navigation is easy to use. If it isn’t, you run the risk of losing customers who would otherwise be interested in what you have to offer.

Losing customers to poor site management can be very costly for any business, so it is worth taking some time to ensure that everything is well-positioned and working as it should be.

A great way to improve navigation on your site is by understanding the content flow. What’s important should be prioritised. Similarly, what people most look for after landing on your site should be positioned front and centre to grab the immediate attention of the users.

In addition, remember to add a search bar on your site to make finding information easier for even the most tech-illiterate user.

When it comes to web design in Middlesbrough, your site should be a piece of cake to work with.

Make sure your content is easy to understand

In order to make your content as effective as possible, you need to make it easy to understand. Here’s how you can do that:

Use subheadings to break up long sections of text into shorter paragraphs. This makes it easier for people to scan through and find what they are looking for quickly.

Use bullet points where appropriate, rather than long sentences containing lots of information. This can help make the information easier to digest, especially if the reader is coming across the content on a mobile device or tablet.

Write in simple language so that everyone can understand. In other words, avoid jargon. If you are unsure about what words you should use, have someone who doesn't know much about web design read over your text before publishing it online.

Add images and videos where necessary; these will make sure that your message gets across clearly without relying on people reading all of the words on-screen!

Don't forget to optimise your site for search engines

SEO (Search Engine Optimisation) is the process of optimising your website for search engines in order to increase traffic. The goal is to have your site rank as high as possible in organic search results so that more potential customers can find your business.

The first step to making your site SEO-friendly is choosing the right keywords. After all, if someone searches for "best pizza in Middlesborough" or "pizza delivery near me," wouldn't they want to see yours?

Next, ensure that each page has unique content that users can't find anywhere else online. Fresh content always sells because search engines reward it.

Finally, remember to optimise your site’s titles and meta descriptions, so they are descriptive and relevant for both search engines and humans. Make sure that each page has a brief and relevant URL to make it easier for Google (and other search engines) to recognise your site as one from your industry!

Include enough call to action buttons across the site

Call to action buttons are an important part of any website as they prompt visitors to take some kind of action related to your company or its products. As a general rule of thumb, you should make sure that there is at least one on each page. But 70% of small business B2B websites lack a call to action . So, if you have one on your website, you have already won against 70% of the businesses out there.

Make sure your CTA buttons are clear and obvious. The buttons need to be large enough for people without superhuman eyesight (basically, everyone) to see them easily. But make sure they aren’t too big to overpower the rest of the content on the page.

CTAs also need their own space, which means putting them in a different colour from the rest of the content on your web page or placing them over a white space so that they stand out more clearly against other elements.

Lastly, use as many as possible wherever possible. Adding multiple CTAs serves two purposes: makes it easy for customers to take action at every stage of the visit and ensures you don’t miss out on potential business because a user decided that your CTA button was too inaccessible for them to scroll to it.

And if you are not sure about how and where to position your CTAs, you can always get in touch with the experts at Lionheart Marketing to do it for you. We have professionals – with expertise in both SEO and web design in Middlesbrough – working together on every project we take on. So, whether you need a new website or just want some consulting/design help with an existing one, we have got you covered!

Ways in which user experience contributes towards long-term customer satisfaction

Wed, 13 Apr 2022 14:33:28 GMT

Ways in which user experience contributes towards long-term customer satisfaction

The correlation between user experience (UX) and customer experience (CX) is quite evident, and it affects the corporation’s ROI or Return on Investment. The reasoning is that effective UX investments elevate customer satisfaction. And only satisfied customers stay loyal.

What the Amazon founder has to say?

The triumvirate - UX, Customer Satisfaction and ROI - go hand-in-hand for Amazon. Jeff Bezos, the founder, posits that a long-term focus on customer experience is way better than a short-term focus on profit. In this stead, Amazon conducts continual A/B testing on all aspects of its customer-facing user interfaces and regularly updates and redesigns them based on that data.

The Importance of UX

There are several benefits for businesses that leverage the power of UX. Following are some ways that UX can impact the return on investment or ROI:

Creating a tailored UX for the customers removes the need for redesigns.

User experience helps increase conversions and customer loyalty.

Products that offer seamless usability need not address or call out the support team to resolve issues.

With efficient UX, users need no longer wait for issues to be diagnosed with a plethora of solutions on the market.

Employees’ satisfaction significantly impacts the financial state of companies.

UX customer journey maps help enhance customer loyalty and retention sales.

Essential UX Factors that help elevate your CX and ROI

According to research, every USD 1 invested in UX brings about USD 100 in return. Now that’s a whopping 9900 per cent ROI. With that said, we shall proceed to the essential factors.

Research and Analysis
Based on field studies and research, one might want to portray user personas, peculiarities, behaviours and needs to capture valuable insights. Like automotive simulations, analysing potential consumers, too, requires prototypes. And this can get done by creating fictional characters. It is a powerful way to observe and predict the expectations of prospects.

Also, this helps the enterprise perceive their product and service renderings from a user’s perspective. Once information about the user persona is collected, the subsequent step is a customer journey map. This helps minimise the risk of incorrect estimates about behaviours.
Remember, the product or service needs to have a purpose, and only users can help define the extent of its usefulness. Another related factor is usability. This entails incorporating feedback from users to iterate the design accordingly.

Prototypes and Wireframes
Demonstrating the interface elements of the web page or applications requires that the design team create a layout. The two alternatives are low-fidelity wireframes and hi-lo wireframes, also known as rapid prototypes. The type of wireframe gets determined by the design purpose and the need of team members. For instance, low-fidelity wireframes present the design via basic layouts, whereas high-fidelity ones are advanced prototypes. The latter gets saturated with visuals and interactions close to the ultimate version of the product.

In designing the wireframes and prototypes, simplicity merits consideration. Abundant features and functionality can overwhelm users, especially those who desire simple and user-friendly solutions. Also, customer-centric and up-to-date UI/UX shall empower users to make more purchases.

Usability Testing
The purpose is to identify the product’s usability issues before launching on a larger scale. This testing helps make corrections and modifications during the early stages of the product development process. Hence, prototyping is an ideal way for deploying usability tests. The reason is that design teams can fix issues before implementing the final product. The entire process reduces time and cost wastage for development teams.

To take the Amazon example! The enterprise conducts permanent A/B testing to redesign its product tailored to users’ needs. According to Nielsen Norman Group, one needs only five users for usability testing. Here, the third user generates very small amounts of new data. As more users get added, the team learns less as there is considerable repetition. Think of this as the diminishing marginal utility or return of the learning curve.

Converting leads into paying customers
While paid ads, YouTube videos and gated content can help drive up web traffic and impressions, these are not sufficient for lead generation. Say you hit visitors with mammoth blocks of poorly formatted texts about why your business is wonderful. Now, this is outright clumsy and off-putting for prospects. Instead, you could replace text with a video. Over 70 per cent of marketers believe that video can lend higher conversions than any other content type. Note that good UX design must incorporate videos right away. In doing so, you must ensure they load quickly and play smoothly.

Building brand loyalty
Today, UX is the primary brand differentiator. It has overtaken the factors of product and price. Corporations that deliver the best UX via solid UX design stand to attain customer satisfaction and loyalty. This is crucial as acquiring new customers is deemed between five and 25 times more costly than retaining existing ones.

Positive word of mouth and user experience
Another concomitant result of UX is recommendations. With positive experiences, the word spreads to nine others, while those facing negative experiences will inform 16. Plus, online reviews and social media empower the average consumer. Note that over half of buyers only use a company having at least a four-star rating.

Note that quality UX can leave users satisfied enough to spread the word and become advocates for the business or product. Although time-consuming, it does pay off when you develop a loyal audience of brand advocates.

At the end of the day
The adage, ‘Customer is King’, takes precedence. According to American Express, 86 per cent of customers are willing to pay more for a better experience. So, one must not overlook user experience.

If you are doubtful about how to proceed with UX, do not fret, Lionheart Marketing can help. With over 10 years of meticulous experience in digital and website marketing, the team is proficient in creating stunning, responsive websites compatible across devices and platforms. With us, your Call-To-Actions shall get complemented with captivating colours and powerful marketing messages.

How To Choose An SEO Agency

Thu, 17 Mar 2022 14:45:18 GMT

How to Choose an SEO Agency

Choosing an SEO agency can sometimes feel like you are on a wild goose chase. There is so much to choose from and in most cases, we have no idea what to look for. So, you might end up doing what most businesses do, that is, look for “best SEO agency near me” or similar and go with the first one that pops up on your screen. But that’s not the best approach to finding a strategic partner who’s going to be responsible for such a crucial part of your business. Here’s what you should be choosing your SEO company instead.

Your SEO agency should be

Reliable

A good SEO company will be a partner in helping you achieve success. That's why the most important aspect to consider when evaluating an SEO company is reliability. You want someone who will be there for you when problems arise, who will offer sound advice and help you navigate the complexities of search engine optimisation.

Skillfull

SEO is as much about the people as it is about the tools that are being used. For the simple reason that if the people you are working with don’t know how to use their SEO tools, you won’t be able to achieve good results regardless of how expensive the tools are. That’s why it is so important to find an SEO company that employs skilled SEO experts to work on your project.

Creative

Your business is unique, so your SEO company should be creative enough to tailor strategies that would work for your specific niche.

They should also be able to adjust their strategies as needed. You don't want to hire an SEO firm that will use the same strategies for all of their projects. They should have the flexibility to change or modify their strategy based on the needs of your business.

Informed

Search engine optimisation is a fast-moving field; new developments are made all the time. You want a company that is committed to staying up to date with the latest trends and news in the industry, and one that can provide advice on how to respond appropriately if those trends affect your business.

In other words, an SEO company that simply focuses on keywords and link building won't be able to help your business reach its full potential. You need to find an agency that provides excellent customer service and stays informed of industry changes so that they can help you stay ahead of the competition.

4 tips for choosing your next SEO company

Be specific with your goals.

There's a reason why nearly every agency on the planet offers search engine optimisation: Because it works. But not every campaign is alike. Some businesses have very specific goals in mind when they hire an SEO firm — they may want to increase traffic from London-based users or have a website that needs a complete overhaul before any real progress can be made with search engines.

Before approaching any SEO firm, you should know what you want. Do you want to focus on the local market or go global? What is your main objective with SEO? Do you want more brand exposure or conversions? Once you know the answers, communicate it to the SEO firm and see if they can provide what you want.

Evaluate on the basis of numbers, not emotions

Your hiring process must be driven by solid results, not hollow promises of delivery. Don't be fooled by their claims of high rankings — get proof.

Ask for case studies. You should be able to see what successful campaigns they have run for other companies like yours. This is a good way to get an idea of how well they know their job and whether or not they can help you. Also, insist on reports that go beyond the standard monthly report of ranking positions and traffic increases. If they are unwilling to share this information with you, you will have dodged a bullet.

Rely on social proof

One of the last things to do is check for your potential SEO company's references, testimonials, and reviews. These are all important because they will help you verify what other people have said about this company and whether or not they can deliver on their promises.

Do they have testimonials on their website? Who are they from and are they legitimate? Do they have case studies? How long have they been in business? Do they have referrals? These are just some of the questions that need answers if you are going to invest your hard-earned money into SEO services .

Work with an SEO company whose vision aligns with yours

Finding the right SEO company is kind of like finding a new doctor. You can't just trust the first one who comes along — that's not how this stuff works. You have to do your research, talk about what you want, and make sure your visions align before settling on anyone.

Your partner should be a trusted adviser that provides guidance and support to help your business succeed. So, it is critical that the SEO company you hire understands your industry, business goals, and target audience, so they can develop the right strategy for you.

Choosing the right SEO firm for your needs can be a daunting task, especially when so many of the SEO experts are not even trained in all aspects of search engine optimisation. Fortunately, the SEO experts at Lionheart Marketing are different. Whether you need to improve your site’s domain authority or need a solid position on the SERPs, we are equipped to do it all for you. Not sure what you need? That’s fine, too. We can help you. Get in touch with our team to start optimising your web presence today.

Why Is PPC Important For Online Businesses?

Tue, 08 Mar 2022 17:20:14 GMT

Why Is PPC Important For Online Businesses?

PPC, an acronym for Pay-Per-Click, is a digital marketing strategy whereby businesses pay the website, search engine or social networking platform once an online visitor clicks upon the ad. The crux of PPC is that it is a measurable and objective form of advertising.

To make things easier, think of PPC as an auction. Here, corporations get to decide the keywords and phrases to target. Once done, enterprises set up bids on them to outrank their competitors.

Advantages of PPC for online businesses

Immediate and Consistent Results

This aspect is probably the greatest attraction of PPC . The highlight of this campaign is that it heeds focus on quick and fast revenue generation for enterprises. It is a top go-to for brands looking to take advantage of short-term marketing windows. The so-called narrow windows are ideal for promoting special events and new product launches to the public. It is also best suited for seasonal products and services with peaks and pales. The former represents the highest or apex of the sales numbers. The method also makes space for holiday deals and discounts.

However, do not pursue PPC hastily. If done so, they can deem the largest fatal attraction. The reason is that PPC also helps with broader advertising strategies. PPC forms a core part of both short-term and long-term digital marketing strategies.

The success of PPC campaigns rests upon three factors below:

Quality of products on offer
Highly-convertible landing pages
Optimised campaigns

Excellent return potential towards business goals

According to Google, businesses, on average, can get £1.53 revenue for every £1 spent on Google ads.

Although seemingly obvious, the point of PPC is it directly contributes to the primary KPIs of the business. Most PPC platforms have KPIs built-in as campaign goals. With this, enterprises can fulfil specific objectives.

Search engine platforms: Here, ads can help uplift sales, leads, website traffic, brand awareness, app downloads and even offline conversions. You name it, and PPC can do it!

Social media sites: These include Facebook, Instagram, LinkedIn and others. Here too, PPC helps fulfil multiple objectives such as awareness, product sales, video viewerships, post engagement and app downloads.

In light of this, businesses can carve creative ads to fulfil specific needs and measure results and track performance.

Help execute Advanced Marketing Techniques like Retargeting

Retargeting is among one of the most effective ways to enhance conversions. In essence, campaigns get created for people who have visited your website but did not convert at the time.

Say you are into selling green teas. Now, customers looking to procure this therapeutic beverage will go through a buying process. This includes searching the products and reviewing various company websites. Users tend to experiment by trying newer brands and avenues. What enterprises can do is add a piece of code provided by Google Adwords or Facebook to identify the visitors that did not convert.

Enterprises can then create campaigns and target these people through incentives that entice them to revisit your website and make a purchase.

Controlled, granular advertising

PPC campaigns render corporations control over crucial ad metrics, especially audience targeting. For instance, with the Google ad network, PPC marketers can control which ads are displayed where and at what time and even on specific days. This calls for unprecedented precision. PPC also helps with granular targeting through demographics, interests and hobbies, online activity, purchase and order history, among others.

When it comes to social media platforms, PPC can get even more granular by looking at language, age, devices used, life events and political affiliations.

Helps with test marketing

For those desirous of checking their advertisement copies and product headlines for performance, PPC is your white knight. Businesses can test using Google Adwords. An ideal way is to run the campaign for a few weeks and analyse the results. If the ad attains the highest click through rate (CTR), it has captured the audience’s eyes.

Real time

Another significant upper hand offered by PPC campaigns is real-time results. Say that you run the campaign for a few days, and the results do not seem very impressive. Here, brands can fine-tune and tweak their ads quickly and easily. This peculiar privilege is not prevalent in other forms of marketing.

At the end of the day

Corporations today are faced with cut-throat competition. And this is most prevalent during occasions such as seasonal peaks and holiday or festive seasons. Plus, there is a rising emphasis on real-time data and in-depth analysis. These aspects make PPC a preferred contender.

Therefore, with over ten years of experience in PPC advertising , Lionheart Marketing focuses on an adaptive approach and carving long-term partnerships. We have worked with various companies, from SMEs to renowned brands, providing a personal touch to clients. Contact us today on 0333 090 3319 for a conversion-optimised PPC strategy.

Don’t Hire Your Next Website Design Company Without This Checklist

Sun, 13 Feb 2022 19:29:37 GMT

Don’t hire your next website design company without this checklist

A great website design is the foundation of your online presence. When you have a website that’s attractive, easy-to-use, and focuses on the user experience, you have a powerful tool to increase your business’ bottom line. But in today’s market, a great website design isn't enough on its own. Your website needs to be part of a larger marketing strategy, one that includes social media, search engine optimisation, and regular content updates.

To get that kind of service from your website design company, it is important to know what to look for when you are doing your research. Here are five things to put on your checklist.

Their website is proof of their work. You want to see that your prospective company has both the experience and the expertise to build a great website.

Take a look at the company's own website. If they have not invested in their own business by creating an amazing site, then why would you invest your money with them? This might sound harsh, but your potential website design company should have a great website because that's probably the best proof of their work.

If their website is outdated, or poorly designed, it is a good indication that they don't have experience with designing websites or they are not good at it. It is the same as not trusting a broke financial advisor with your own money.

They have case studies to show. When you are looking to hire a website design company, you should not only ask for a portfolio but also for case studies. Case studies are the best way to evaluate a firm because they show how they helped other clients solve their problems.

And this is probably one of the most important things to look for in a website design company. There are two reasons why a website design company may not have case studies; either they don't have clients or they don't have the best success rate.

If you have a particular goal in mind, such as getting more leads through your site or generating more sales, ask the firm if they have any examples of clients who have achieved those goals. Ask them to share their methods and approach with you. This is a surefire way to protect your investment.

They keep up with design trends. Design trends change every year and you want to ensure that your potential website design company keeps up with them. Think of it as being the equivalent of fashion. Design trends come and go, but they have the power to make or break a brand instantly.

So, If you are looking for a long-term partner for your website, a company that keeps up with the latest design trends is definitely one that you will want to consider.

It is also important to look for a company that has experience in many different industries. A good website design company will be able to offer a variety of different types of websites and will be able to adapt their services to whatever industry you are in.

They have a documented process. You should know that the design team you hire has a proven system to keep them on track and on budget, giving you peace of mind knowing that your website will be completed in a timely and professional manner.

The process of developing a website is typically quite similar from one company to another - they conduct an interview, determine the content and images for the site, review the design (with revisions), then make the website live. But every company’s “how” differs.

You need to be familiar with how your potential website design company will carry out the process from start to finish in detail so that you know exactly what to expect for the price you are paying.

They have goals for every project. A good company will ask you questions about your business to decide which custom design would best suit your needs. They will focus on understanding your demographic, branding needs, budget, vision, and mission among much more.

Based on these factors, they will determine the type of functionality your website will require, the kind of information that will need to be displayed, and the impression it will create in order for it t o meet your goals.

In addition, look for versatility in your web design company. Since your website is the centerpiece of your online presence, it is not likely to stand alone. It should work hand-in-hand with your social media efforts, marketing campaigns, and even offline marketing initiatives (such as in-store promotions). So, you must consider looking for an agency that offers a variety of services, so you can get all of this under one roof - or at least someone who is willing to collaborate with other professionals if they are needed.

At Lionheart Marketing, we offer a complete range of digital marketing solutions. When you partner with us, you don’t have to look for other services to fill the gaps in your marketing efforts. Reach out to us to speak to one of our experts and get started today.

Why SEO Is Important For Small Businesses

Tue, 16 Feb 2021 13:24:56 GMT

Why SEO is important for small businesses

SEO, known as search engine optimisation is vital for any small businesses trading online as it will drive relevant traffic to your website. As an SEO agency we wanted to guide you and give some tips and advice on how to do this yourself. It is a natural form of online marketing and doesn’t cost anything, as Google will naturally serve the website or the landing page that’s the most relevant to the user's search query on the search results page. In this blog, we have given you some useful SEO tips you can carry out on your website to help generate the organic traffic you want for your business.

Top 5 tips for best practice SEO

Keyword research. Put yourself in your customer’s shoes what keywords would they be searching for on Google. The words you may search for aren't necessarily the same as your customers. The Google keyword planning tool is free and great to use to search for keywords and the potential traffic for those keywords.
Research your competitors. Look at your competitors current blogs, what are they writing, is it interesting? How many words, look at their on-page content for each page. Also are they blogging about current topics that are in the news, if they are you should be too.
Choose a page on your website you want to optimise . Look at your current landing pages on your website, is one bringing in less traffic than the other? Then you have the potential to expand on this and make it better and drive more traffic.
Create the content for that page. Once you have the keywords you want to target for that page you can start writing the content. It needs to be natural and flows in a way that makes it easy to read. It should read like music and most importantly Google needs to understand what that page is about.
Monthly blogging. Writing blogs monthly is a great way of keeping your website fresh with content. Write about topics that are news related or anything exciting that is happening in your industry. You know your business better than anyone, so writing the content should come naturally and flow. The content needs to be separated with headlines, making it easier for the user to read and Google. Also look at blogging about useful tips and advice your customers to benefit from.

If you follow the above and be consistent with the blogging, your natural traffic will increase to your website which ultimately will lead to more calls or enquiries. You will see your business growth over time which is why SEO is key for any small business, especially during these uncertain times.

We hope you have enjoyed the blog and the advice given, if you would like to know more about how Lionheart Marketing could help you with your SEO campaign, maybe you just don’t have the time to do it, please give us a call on 0333 090 3319 . or email letstalk@lionheartmarketing.co.uk .